Pam will be discussing her book ‘Noshtalgia’ The Bloom’s Story 1921-2010. With Francine Wolfisz.
Bloom’s was a famous kosher restaurant in north London. In 1920 the original restaurant at No.58 Brick Lane in Stepney was established by Morris Bloom, who was a Lithuanian immigrant who arrived in London in 1912. He was a connoisseur of table delicacies and developed the original Vienna-style veal as well as a new and tastier method of pickling salt beef and his idea was an enormous success. Soon enough, Bloom’s became so successful that the Bloom’s salt beef sandwich became a household name.
In 1930 Bloom’s opened a Kosher Food Factory at 111 Wentworth Street, Stepney and in 1952, shortly after Morris Bloom passed away, the restaurant moved to 90 Whitechapel High Street. Sidney Bloom, Morris’ son, opened a department which produced canned foods to deliver food to people’s houses, Jewish schools or even kosher holiday camps. Sidney opened a restaurant in 130 Golders Green Road, which served traditional Ashkenazi-style Jewish cuisine.
In 2007, a new restaurant was opened in Edgware, but soon closed, followed by the restaurant in Golders Green in summer 2010. It was the famous food and also the famous rudeness of the staff that kept people coming. The waiters had to pay for each meal they served from the kitchen until they earned commission on what they sold. But the food was so good that the rudeness was tolerated. Bloom’s had a wide variety of traditional kosher meals from salt beef, chicken soup, kneidlach and pickled cucumber to lokshen.
This will be the official book launch.
